The UAE-based mobility business Hala has declared its intention to join forces with MwaslaTech, a local partner, to enter the Egyptian market.
A Memorandum of Understanding (MoU) has been signed between Hala, a joint venture between Careem and the Roads and Transport Authority (RTA) in Dubai, which was established in 2019 as a one-stop shop for shared mobility and smart transport solutions, and MwaslaTech.
The introduction of e-hailing cab service and the use of cutting-edge technology, Hala hopes to improve the quality of travel for its clients in Egypt, particularly in recently developed areas like the New Administrative Capital.
The most practical e-hailing cab service in Dubai, Company has revealed intentions to join the Egyptian market alongside MwaslaTech, a one-stop shop for shared mobility and smart transport solutions. the two sides signed a Memorandum of Understanding (MoU), formalising their collaboration.
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Senior executives from both firms were present at the signing ceremony, including CEOs Yasser Sedky of MwaslaTech and Khaled Nuseibeh of Hala.
Under the terms of the agreement, It will investigate potential in other cities as well as the New Administrative Capital (NAC) of Egypt, a groundbreaking city project that has been under development since 2015 on the east side of Cairo. Hala wants to improve its clients’ travel experiences in Egypt by introducing innovative ideas and utilising cutting-edge technology.
Commenting on Hala’s first venture outside the UAE, Khaled Nuseibeh, Chief Executive Officer at Hala said, “This is a proud moment for all of us at Hala as we pursue new and exciting opportunities beyond the UAE for the first time, and commence our ambitious expansion into the MENAT region. We are pleased to partner with a trusted industry leader, MwaslaTech, for this pivotal next step in our growth journey. Our experience and reputation for reliability in the UAE, will enable us to deliver first-rate transportation solutions in Egypt. We are dedicated to delivering the same high standard of service excellence and innovation into this new market.”
Hala has revolutionised mobility in Dubai and Ras Al Khaimah since its 2019 introduction. Company has changed how residents and visitors use e-hail by prioritising reliability and customer service.
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Company partners with important partners to offer clients technologies like in-car digital screens to enhance the customer trip. Hala has trained approximately 2,577 Captains since January 2024 to provide technical support and ongoing training. The organisation has constantly met client expectations by providing a flawless travel experience due to its ease and efficiency.
Commenting on the collaboration, Yasser Sedky, CEO of MwaslaTech, stated, “Partnering with Hala is a proud moment for us, leveraging our deep experience in Egypt’s public transport to launch an innovative taxi service. This initiative combines e-hailing withstreet-hailing, building on our proven track record in smart transport solutions tailored for Egyptian commuters. We’re set to redefine mobility standards and eagerly anticipate transforming Egypt’s transport sector alongside Hala.”
Recognising the value of cooperation, Hala will maintain tight ties with Egyptian government and private partners to guarantee that the specific transportation requirements of Cairo commuters are met.
About Hala
Hala is here to change the way you interact with taxis.Company opens the door to a more intelligent way to ride by integrating the accessible and reasonably priced Dubai Taxi with the Careem app. With just a few clicks, you can reserve the most reasonably priced taxi in Dubai, knowing in advance your exact rate, route, and estimated time of arrival. You can even follow your driver to ensure you get to your destination on time.
