Tel Aviv-based in-game audio advertising platform Odeeo raised $5Min Funding.
Anton Gauffin, Atinum Investments, and Play Ventures backed it. It will use the capital to boost operations and development.
Under the direction of CEO Amit Monheit, Odeeo is developing solutions that enable marketers to access mobile consumers at scale and publishers to unlock a portion of marketing expenditure.
Odeeo is expanding its US team and advertising activities in North America and other important markets at the same time as this investment: Elad Stern, the president and co-founder, moved to New York from Tel Aviv to work with Dan Feldstein, the vice president of marketing, James Kowan, the commercial lead, and Kathleen Verdugo, the agency sales lead. In addition to the collaborations that already exist in Japan, the company will collaborate with Atinum to expand its footprint in Asian regions, such as Korea and Vietnam.
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“We are delighted to welcome Atinum Investments to the Odeeo family, and we’re excited that they share our vision for how the power of audio can evolve the gaming industry. Their expertise in gaming and tech, as well as their strong presence in one of gaming’s largest markets, will be critical to helping Odeeo meet the worldwide demand for our offerings,” said Amit Monheit, Odeeo CEO and Co-Founder.
This $5M investment coincides with it’s expansion in major markets, mainly North America, where it is expanding its US staff ad operations: Elad Stern, Co-Founder and President, moved from Tel Aviv to New York to join VP Marketing Dan Feldstein, Commercial Lead James Kowan, and Agency Sales Lead Kathleen Verdugo
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About Odeeo
Odeeo launches a groundbreaking in-game audio advertising platform. They provide game developers user-centric audio-based monetization and marketers an unexplored, brand-safe environment using the world’s most advanced in-game audio advertising technologies.
