Israel-based Appcharge, the leading direct-to-consumer platform, is excited to share a $26 million Series A funding round, led by Creandum, with participation from Supercell, BITKRAFT Ventures, Moneta Ventures and Corundum, alongside existing investors Play Ventures, Glilot Capital Partners, and angel investors.
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This new funding marks Appcharge’s next step in driving the DTC movement forward. Web stores have become ubiquitous—our recent industry report confirms this trend—but the DTC space still has so much room to grow.
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Appcharge Web Stores are already seen by top publishers as a leading solution, equipped with powerful engagement mechanics like Accumulation Bars, Coupons, and Daily Bonuses. Following requests from partners, we recently launched our in-game payment SDK for Unity, Android, and iOS. With sideloading rising as a viable distribution channel, we want to provide publishers with the tools they need to succeed and meet players wherever they are.
Appcharge will continue strengthening our platform and innovating in line with our publishers’ needs, for instance, with AI tools to help them get the most out of their web stores and new payment methods to continue delighting players wherever they are.
“The gaming industry is undergoing a major transformation as DTC models gain momentum, driven by new regulations targeting traditional app stores along with rising user acquisition costs,” said Maor Sason, CEO of Appcharge. “Today’s publishers need to go direct-to-consumer. Everybody wins. Players get more value for their money and an experience that compliments gameplay, and publishers increase revenue and form stronger connections with players. Appcharge is pioneering the future of publishers retaking control.”
The genie is out of the bottle – publishers no longer need to lose 30% on all sales of in-game items.
The ongoing antitrust battles against Apple and Google have amplified the importance of direct-to-consumer (DTC) across the industry, sparking a much-needed conversation about control and autonomy for publishers. Regardless of the legal outcome, DTC has emerged as a powerful strategy for publishers looking to take charge of their revenue and deepen their connection with players. Testament to this is the waves of demand we’ve seen for our platform from top publishers, which has been truly remarkable.
At the same time, many publishers are finding it harder than ever to scale their user acquisition (UA) efforts post-ATT while remaining profitable. With rising costs and a crowded market, even the biggest companies are feeling the squeeze. By significantly lowering costs and increasing revenue through DTC sales, we give publishers a stronger financial foundation—a bigger war chest to fuel future growth and keep their games thriving. We’ve seen the impact of this firsthand—we process $200 million in DTC sales annually and have seen 3x growth in the last quarter.
About Appcharge
Appcharge is the leading D2C platform for mobile game publishers to scale paying user growth. Built by industry veterans from Moon Active, Playstudios, Rovio, Huuuge Games, and more, Appcharge provides publishers with the capabilities to build customizable web stores using their brand assets and optimize player retention through a library of personalized gamified offers, monetization, and AI-driven features.
Publishers that use Appcharge as their merchant of record additionally become financially compliant worldwide in minutes—gaining support in over 500 payment methods, 80 currencies, and more.
