Botika, a pioneer in AI-generated fashion models, designed to empower online clothing companies of all sizes, announced the launch of its new mobile iOS app. The app, alongside the latest advancements to Botika’s Generative AI Platform, delivers on the company’s promise to redefine how fashion brands create high-quality, on-model images for e-commerce.
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In addition to this announcement, Botika has successfully closed an $8 million seed funding round, co-led by Stardom and Secret Chord Ventures, with participation from Seedcamp.
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This funding will drive continued product innovation and support the company’s expansion in the fashion industry, where it has achieved remarkable growth – multiplying its revenue by nine times and its customer base by 11 times in the past year.
With this significant infusion of capital and the mobile app launch, Botika aims to provide an accessible, cost-effective solution to enable online clothing brands to enhance their visual content, improve sales, and reduce production costs. The company’s fashion models have reduced their customer’s photoshoot costs by 90% and sped up the time to market by 3X. Botika’s unique AI technology is designed to aid brands in seamlessly transforming basic product images into professional, studio-quality shots, complete with AI generated models and backgrounds that reflect each brand’s aesthetic, with the company also training its custom foundation models.
The new Botika mobile app brings the platform’s powerful AI Generated Fashion Model tools directly into the hands of users, allowing fashion brands to create stunning, on-model product photos anytime, anywhere. With the app, brands gain access to their AI-powered virtual studio, drastically reducing time-to-market by streamlining image production without sacrificing quality. This mobile functionality also includes Botika’s new support for flat lays and packshots, expanding its capabilities beyond its original focus of on-model photography. Responding to strong demand from mobile users on e-commerce platforms like Shopify, Botika designed the app to enable end-to-end, professional-quality photo creation right from the phone. Brands can now shoot, edit and sync images seamlessly to their online stores, accelerating time-to-market while reducing costs and maintaining quality.
Eran Dagan, Co-Founder & CEO at Botika said: “Converting browsing shoppers to buying shoppers relies heavily on engaging and accurate product imagery, yet every photo is not created equal. As consumer expectations heighten and e-commerce grows more competitive through social selling, smaller online brands and boutiques are at risk of losing profits to photography costs or lackluster images that receive less engagement and fewer sales. With the release of Botika’s mobile iOS app, we’re putting the power of Generative AI at our customers’ fingertips, empowering brands with the tools needed to bring their creative visions to life and better compete in a challenging online fashion market.”
The recent funding and product innovations mark a major milestone for Botika, with plans to build on this momentum throughout 2025.
About Botika
Founded in 2020, Botika utilizes Generative AI to enhance online fashion brands by introducing AI-generated models and unlimited professional fashion photos. This technology helps retailers engage customers, expand into new markets, and improve conversion rates. Backed by Kaedan Capital, Secret Chord Ventures, Stardom Ventures and Seedcamp Botika unites a team of experts with vast experience in Computer vision, AI, and Media.
Using Botika’s AI-generated fashion models, retailers can transform their existing photos into a range of professional, studio-grade product images, reducing photo production costs and time to market.
