AirAsia Rewards, the loyalty and rewards platform of Capital A has taken a significant step in expanding its offerings by introducing a plug-and-play loyalty solution for businesses, which aims to enable businesses especially SMEs streamline and enhance their rewards programs, fostering stronger customer engagement and retention.
Read also – StraitsX partners with Standard Chartered to strengthen stablecoin infrastructure
MILK™ Baby Diapers, a fast-growing baby care brand in the region, is the first and exclusive diaper brand to partner with AirAsia Rewards to leverage this solution.
Read also – AIIB and Saudi Arabia Forge Strategic Partnership with New Sustainable Investment Program
This partnership strengthens AirAsia Rewards’ position as a loyalty solutions partner by enabling businesses to streamline and enhance their rewards programs. The partnership enhances MILK’s commitment to providing exceptional value to parents while strengthening its position as an innovative disruptor in the baby care industry. It also expands redemption options and drives greater customer engagement within the AirAsia MOVE ecosystem.
Nicole Tan, Head of AirAsia Rewards commented, “We are thrilled to welcome MILK™ Baby Diapers as the exclusive baby diaper partner in our loyalty solutions program. This collaboration not only strengthens our position as a loyalty solutions provider but also underscores our commitment to supporting businesses small and big with innovative tools to enhance customer engagement. By joining the AirAsia Rewards ecosystem, MILK™ Baby Diapers can now offer their customers even greater value and convenience.
Through this partnership, MILK™ Baby Diapers’ customers can earn and redeem AirAsia points, making every purchase more rewarding. The integration is designed to be seamless and efficient, ensuring a smooth experience for both businesses and their customers. This launch marks the beginning of AirAsia Rewards’ efforts to onboard more businesses into its growing network, with MILK™ Baby Diapers paving the way.”
“Partnering with AirAsia Rewards aligns perfectly with our mission to provide the best value and experience for our customers,” said John Teoh, Chief Commercial Officer from Flying Baby Sdn. Bhd, the principal of MILK™ Baby Diapers. “By integrating with the AirAsia MOVE app, we can now reward our loyal customers more effectively while reaching a broader audience within the vibrant AirAsia ecosystem.”
Loyalty and rewards programs have become essential for businesses to remain competitive in today’s market. With AirAsia Rewards offering a ready-to-deploy solution, SMEs can now access a powerful tool to boost customer retention and engagement. This partnership not only enhances the appeal of AirAsia Rewards but also reinforces its position as a leader in the loyalty ecosystem.
About AirAsia
The birth story of AirAsia, the aviation arm of Capital A, is an industry legend. It started back in 2001 when Tony Fernandes and Kamarudin Meranun bought an ailing airline with two aircraft and 200 staff and turned it into the fourth largest in Asia, with more than 200 aircraft and 21,000 staff across Malaysia, Thailand, Indonesia, the Philippines, Cambodia and more.
With affordability, inclusivity and accessibility underpinning the operation, AirAsia has carried more than 800 million guests to over 130 destinations in its network. With the mission to serve the underserved, it has connected people and places, and has largely been credited for democratising air travel in the region with its famous tagline ‘Now Everyone Can Fly’.
