AirAsia rewards, the loyalty programme of Capital A, has announced a new partnership with B Infinite, Malaysia’s premier lifestyle rewards programme.
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AirAsia members can now link their B Infinite account to their AirAsia account through AirAsia Xchange on the AirAsia MOVE app to instantly convert B Points to AirAsia points and vice versa at the following rates:
- 3,000 B Points for 1,000 AirAsia points
- 3,000 AirAsia points for 1,000 B Points
This strategic partnership enables members of both programmes to enjoy greater flexibility by using their AirAsia points to pay for flights, hotel stays, duty-free shopping and more, while also benefiting from B Infinite’s extensive network of merchants across multiple industries. This collaboration adds significant value to both programmes, giving customers more freedom to maximize their points and enjoy a wider range of rewards, both in travel and lifestyle.
Nicole Tan, Head of AirAsia rewards, said, “This new partnership with B Infinite represents a significant milestone for AirAsia Rewards, offering our members greater flexibility in utilising their AirAsia points and access to a diverse range of rewards from Berjaya Corporation Berhad’s network of merchant partners and brands. It reflects our continued commitment to enriching our members’ experiences, strengthening ties with local brands, and broadening the utility of our AirAsia points. Ultimately, this partnership enhances the value we offer our loyal customers and brings us closer to our vision of establishing AirAsia points as a universal digital loyalty currency.”
Kevin Wong, B Infinite’s Business Head, said, “We are delighted to partner with AirAsia rewards to provide our members instant access to AirAsia’s broad range of travel and lifestyle benefits. Through this collaboration, B Infinite members can now earn and redeem BPoints — whether they’re shopping for daily essentials or planning their next getaway. We look forward to making every day experiences more rewarding for everyone.”
About AirAsia rewards
AirAsia rewards started as an airline loyalty programme for AirAsia and has since evolved into a comprehensive lifestyle rewards platform that extends beyond flights, offering a more holistic approach to rewarding loyal AirAsia members. With a diverse range of partners spanning lifestyle, travel, and financial services categories, AirAsia Rewards has grown into one of the largest points platforms, enabling borderless earn-and-burn activities across ASEAN and beyond.
About B Infinite
BLoyalty Sdn Bhd is a subsidiary of Berjaya Corporation Berhad, which owns and manages B Infinite (formerly BCard), Malaysia’s leading lifestyle rewards and loyalty programme. B Infinite collaborates with merchants nationwide to deliver an exceptional and personalised reward experience to its members.
