South Indian food brand Sweet Karam Coffee has Secured $8 million in a Series A funding round led by Peak XV Partners, with support from existing investor Fireside Ventures. The company plans to expand its distribution, develop new products, and improve its technology-driven supply chain.
Founded in 2015 by Anand Bharadwaj, Nalini Parthiban, Srivatsan Sundararaman, and Veera Raghavan, Sweet Karam Coffee offers South Indian sweets, filter coffee, condiments, ghee, and snacks, all free from palm oil and preservatives.
The brand sells its products on its website. online marketplaces, and quick commerce platforms in 32 countries. It has grown four times in revenue over the past year and expects to grow another 2.5 times next year.
Sweet Karam Coffee CEO and cofounder Nalini said, “This is an exciting time to build. Quick commerce is bridging distribution like never before, and we are seeing a beautiful cross-pollination of cultures. Our products are now loved not just in the South, but across the country. We are particularly proud to have led the charge against palm oil from Day 1. Everything we create is something my Janaki Paati would make at home — products I am comfortable giving my own daughter,” he added.
Read also – The United States-based chipmaker Qualcomm Announce Acquisition of VinAI
The start-up has appointed Nandhitha Indermohan, a former Unilever executive and ISB graduate, as its Chief Operating Officer. She will help improve the company’s operations and strategy.
“With Nandhitha joining us, we’re doubling down on execution strength. We are building a brand rooted in culture, powered by technology, and loved across geographies,” said Nalini.
On the other hand, Peak XV’s Abishek Mohan said the South Indian snacks and sweets market currently stands at Rs 25,000 crore, but it is undergoing a significant transformation. “The shift from unorganized to organized players, rising demand for better-for-you products, and the rapid expansion of modern distribution channels present a powerful opportunity for brands like Sweet Karam Coffee,” Mohan added.
About Sweet Karam Coffee
Sweet Karam Coffee believes traditional Indian delicacies carry cultural and emotional value. They are authentic in taste, rich in history, and bring the warmth and comfort of homemade food, just like those made by our expert chefs and their grandmothers.
