YouTube has launched its Shopping Affiliate Program in Singapore in partnership with Shopee.
This program creates new opportunities for Shopee sellers and content creators. Sellers can now work with more creators to reach a wider audience and boost sales. The partnership helps products get discovered more easily, increases brand visibility, and improves sales conversion.
For local creators, it provides a way to earn money by promoting products to their followers. As Singaporean consumers increasingly prefer engaging, content-driven shopping, this collaboration meets their changing needs.
Southeast Asia’s e-commerce market is growing rapidly, with video commerce making up 20% of the region’s e-commerce sales in 2024—a fourfold increase since 2022.
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Ajay Vidyasagar, Managing Director for YouTube Southeast Asia and Emerging Markets said, “YouTube is uniquely positioned to bridge the gap between traditional e-commerce and the rapidly expanding video commerce ecosystem, Since last year, we have partnered with Shopee to launch YouTube Shopping to further fuel buoyant digital economies across Southeast Asia, and are now bringing this experience to Singapore, one of the biggest contributors to the thriving e-commerce in the region, We believe the launch will reshape the consumer journey as it further connects creators with their audiences, enabling content monetization while strengthening community engagement around shared interests, and look forward to seeing how creators will tap on our tools to creatively engage with their audiences,”.
Chua Kel Jin, Director of Shopee Singapore, said Shopee is shaping the future of e-commerce by combining content, community, and shopping.
According to him, this partnership with YouTube Shopping marks a pivotal step for Shopee brands and sellers, providing them with a powerful, convenient way to easily connect with creators and leverage their influence to accelerate sales. “At the same time, this collaboration also opens up exciting new business opportunities for content creators, allowing them to monetize their creativity while promoting products that resonate with their audiences, “As digital commerce continues to evolve Shopee remains committed to empowering both sellers and creators unlocking unprecedented growth and shaping the next era of online shopping,” he added.
About Shopee
Shopee is a top e-commerce platform in Southeast Asia and Taiwan, offering a fast, secure, and convenient shopping experience with strong payment and delivery support.
