ReelSaga, a mobile entertainment company from India, has raised $2.1 million in its first round of funding. This means they got money from investors to help grow their business.
Picus Capital led the funding round. Other investors included ITI Growth Opportunity Fund, Nazara Technologies, 8i Ventures, Waveform Ventures, Warmupture Vens, Bombay54, Bharat Founders Fund, and several angel investors (individuals who invest their money in startups).
The money raised will be used to improve their app and create more high-quality short drama series, especially for people watching on mobile phones in India, Southeast Asia, and the Middle East.
ReelSaga makes short drama series with episodes that are just 1 to 2 minutes long. These shows are made to be watched quickly and are perfect for smartphones, with a vertical screen format.
ReelSaga was started in 2024 by experienced entrepreneurs Shop Bansal, Shanu Vivek, and Ritish Pandey. They had earlier co-founded the Truebil Motor Platform, which Spinny later bought. With ReelSaga, they are creating a new kind of content—short stories made especially for mobile phones.
Shanu Vivek, one of the co-founders and the head of products and data at ReelSaga, said: “We use data and new technology to make short videos better. We aim to create highly personalized stories made especially for mobile phone users.”
ReelSaga got its inspiration from China’s fast-growing mini-drama industry. In China, over 5,000 short drama series are made every year, and this industry now makes more money than traditional movies in theaters.
ReelSaga wants to copy this success by making content specially designed for its expanding regions. The company plans to release a series with 50 to 100 short episodes each.
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