Aleph, a global company of digital experts in media, payments, and education, has changed the name of MediaDonuts to Aleph. This is part of their plan to grow stronger in the Asia Pacific (APAC) region.
In a statement on Thursday, the company said this change shows how important APAC is to Aleph’s global work and their commitment to digital progress.
The rebranding also completed Aleph’s purchase of Entravision’s digital advertising business in the summer of 2024.
Aleph was already in the region, but by adding MediaDonuts — a top digital advertising company in APAC — they have greatly expanded and strengthened their presence there.
“Becoming one unique brand under Aleph represents a strategic outcome for our partners and clients, reflecting the significant potential that lies ahead under the broader umbrella of Aleph,
“With APAC’s emerging markets, Aleph enhances its competitive positioning in the region while we, in turn, bank on Aleph’s global scale. I am pleased to be part of this exciting new chapter,” said Pieter-Jan de Kroon, Managing Director of Aleph in APAC.
The statement says the rebranding will give Aleph stronger global reach, better local knowledge, and a bigger digital network in the APAC region.
Now that APAC is part of Aleph’s global network, advertisers and platforms can easily use a connected group of media partners, payment services, and education programs to grow in different markets.
The rebranding also helps global clients by offering better support, stronger partnerships with publishers, smart data tools, and clearer insights into the APAC digital market, assisting businesses to grow in the region.
As a leader in the industry, Aleph keeps working with major platforms and using new technologies to provide the best solutions for its clients.
“By fully consolidating our APAC operations under the Aleph brand, we are achieving a new level of strategic alignment between global digital media platforms and the region’s vast opportunities,” said Gastón Taratuta, Chief Executive Officer and Founder of Aleph Group.
“This unified identity is a unified vision serving clients and partners,
“It underscores our commitment to continuous innovation and ensures that the unique demands and immense potential of APAC directly contribute to, and benefit from, our overall global leadership,” he added.
Aleph now works as one company in over 150 markets. It has more than 60 exclusive partners, serves 26,000 advertisers, and has a global team of over 1,500 people.
Read more- Amazon India to Invest $233M to Strengthen Operations Network
