Luma Fertility, a startup focused on fertility technology, has raised $4 million in seed funding. This is early-stage funding to help the company grow.
Surge, a program by Peak XV, led the funding round. Other investors include Ameera Shah from Metropolis Healthcare and Vijay Taparia from B2V Ventures.
The funding will help Luma grow its presence in Mumbai and expand to new cities over the next two years.
Founded by Neha K. Motwani, Luma Fertility provides end-to-end fertility services including IVF, egg/embryo freezing, fertility assessments, and pre-conception care. Motwani had previously built fitness marketplace Fitternity, which Cult acquired. Fit (formerly Cure.fit) in February 2021.
Luma has opened a large, 6,000 sq ft tech-enabled clinic in Bandra, Mumbai. This is its main (flagship) center.
The clinic also offers holistic services like nutrition support, IV therapy, acupuncture, and at-home semen testing to support fertility care.
Luma offers an IVF companion app that helps users track their journey, see real-time updates, and get help from LumaAI — a 24/7 virtual assistant that guides them through their cycle and medications.
The clinic has an open lab design, follows transparent policies, and provides a dedicated care team for each patient to make the experience more supportive and trustworthy.
According to market research, India’s fertility rate has dropped below the replacement level, going from 2.1 to 1.9. At the same time, the number of IVF cycles is expected to grow from 320,000 in 2024 to 550,000 by 2028.
Luma also plans to expand into egg and embryo freezing services, aiming to serve urban millennials and Gen Z who are choosing to delay parenthood.
