Zulu Club, a fashion quick-commerce startup specializing in local deliveries, has secured $250,000 in pre-seed funding. The investment came from early-stage venture capital firm TDV Partners.
Zulu Club is currently running in Gurugram and plans to use the new funding to grow across Delhi NCR. It will also improve its delivery system and make its fashion recommendations more personalized.
The startup mainly focuses on millennial and Gen Z shoppers who want quick, easy, and reliable fashion delivery.
Zulu Club, launched in 2024, lets users shop from nearby malls and outlet stores using its app. Shoppers get a Try-at-Home kit with 4–5 selected items and only pay for what they decide to keep.
This service helps lower return rates and encourages shoppers to make more purchases by offering personalized suggestions for other items they may be interested in.
The company offers fast 100-minute delivery and a Try-at-Home option for city shoppers who want to feel and try clothes at home before purchasing, without having to visit a store.
Zulu Club uses AI to suggest the right products, offers live help from personal shoppers, and handles its deliveries to make shopping smooth and easy.
This model helps address common problems in online fashion shopping—such as poor fit, low trust, and excessive returns—while also supporting the growth of local fashion stores.
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