Lime Consumer Finance, part of First Abu Dhabi Bank Group in the UAE, has officially launched in Egypt. It’s now the country’s largest platform focused on education financing and is part of the growing fintech sector.
Lime is licensed by Egypt’s Financial Regulatory Authority (FRA) and aims to give families clear, easy, and flexible ways to manage their finances. While it’s starting with education, Lime’s app will later expand to cover other important areas of daily life.
Through Lime, families can plan and pay for education at nurseries, schools, and universities. This focus makes sense, as over 30% of Egypt’s population is under 15 years old (CAPMAS, 2025). The app offers payment plans from 6 to 12 months for amounts up to EGP 1 million. Everything is digital, and approvals are given within minutes—making the process fast, simple, and secure.
Mr. Ahmed Mohsen, CEO and Managing Director of Lime Consumer Finance, stated: “With an initial investment of USD 9.4 million, Lime enters the market at a time when Egypt is witnessing a parallel surge in private education demand and digital financial inclusion—fueled by a young population and supportive national policies.”
“We’re proud to be contributing to Egypt’s Financial Inclusion Strategy by addressing a real need. Lime fills a critical gap by offering structured, transparent, and accessible financing solutions—and this is just the beginning. With a strong investment in technology, we aim to deliver a unique digital journey for customers with approvals granted in minutes using a state-of-the-art credit decision engine.”
Lime’s Board of Trustees includes experts from different fields that support the company’s mission. These experts bring knowledge from banking, education, healthcare and legal sectors.
The board members include Ms. Mariam El Samny, Head of Consumer Banking at FABMISR; Mr. Refaat Zayed, Head of Retail Credit at FABMISR; Mr. Abdallah El Ebiary, Managing Director at Alvarez & Marsal’s Sovereign Advisory Services; Mr. Mohamed El Kalla, CEO of CIRA Education; Ms. Magda Habib, CEO and Founder of Dawi Clinics; and Mr. Omar Bassiouny, Founding Partner at Matouk Bassiouny and Group Head of Corporate and M&A.
With the support of First Abu Dhabi Bank Group and guidance from a team of experts, Lime aims to improve financial access and create long-term positive impact in Egypt’s growing fintech space. While it is starting with education, the Lime app is built to grow and offer services in other important areas in the future.
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