AEON Bank (M) Berhad, a digital Islamic bank in Malaysia, has teamed up with foodpanda Malaysia, the top food and grocery delivery platform in the country. This partnership aims to make financial services more accessible to foodpanda’s customers, riders and merchants.
This business-to-business (B2B) collaboration aims to increase digital banking adoption among their combined stakeholders and empower Malaysia’s gig economy through innovative fintech solutions, while simultaneously promoting financial inclusion, the duo said in a statement on last Friday.
AEON Bank and foodpanda Malaysia have signed a memorandum of understanding (MoU) to work together in several areas. This includes attracting new customers, offering digital financing, running joint marketing campaigns, and providing extra services to benefit their customers, riders, merchants, and business partners.
“This strategic partnership with foodpanda marks the beginning of an exciting chapter for AEON Bank,
“We look forward to providing value to foodpanda riders and merchants by enabling access to digital banking, rewards programs, and services that elevate their experience,” said YM Raja Datin Paduka Teh Maimunah Raja Abdul Aziz, Chief Executive Officer of AEON Bank.
“By optimizing foodpanda’s expansive network and connecting it with AEON Bank’s Shariah-compliant products and AEON Points loyalty program, we aim to deliver meaningful impacts to the target segments — particularly gig workers and MSMEs — while driving growth and engagement,” she added.
According to the statement, this partnership is strategically positioned to contribute to Malaysia’s rapidly growing food delivery and online grocery sector, where user penetration is expected to reach 34.2 percent in 2025 and over 14.5 million users by 2030.
“We are thrilled to join forces with AEON Bank to create real, tangible benefits for everyone in the foodpanda community,
“For our riders, this partnership goes beyond deliveries — it enables access to tech-driven financial support, microfinancing, and financial literacy programs that can improve their livelihoods,” said Tan Ming Luk, Managing Director of foodpanda Malaysia.
He also mentioned that merchant partners will get more chances to grow their businesses quickly through targeted campaigns and financing options that help them expand their operations.
“And for our customers, they can expect more value and convenience with exclusive rewards and easier access to AEON’s retail ecosystem,
“This partnership is more than just a commercial collaboration — it’s about empowering riders, accelerating merchant growth and making every customer experience even more rewarding,” he added.
As part of this partnership, AEON Bank and foodpanda Malaysia will launch several key programs.
One fun initiative includes co-branding activities featuring their mascots—AEON Bank’s Neko and foodpanda’s Pau-Pau.
For delivery riders, the partnership will introduce programs to help improve their income and daily work. This includes access to AEON Bank’s digital banking services, useful financial tools, and support like microloans for buying motorcycles or work devices. There will also be financial literacy programs to help riders better manage their money.
Merchant partners will benefit from special marketing campaigns and financial support through AEON Bank’s AB2B (AEON Bank to Business) program. This includes financing options to help merchants buy products in bulk, grow their inventory, and expand their business.
Customers will enjoy special offers, rewards, and added benefits on their foodpanda orders. They’ll also have more access to AEON’s retail services, making it easier to shop for groceries online—not just from AEON MaxValu Prime but from a wider range of stores.
Overall, this partnership aims to support the financial well-being of the foodpanda community, encourage innovation, and promote digital growth that helps Malaysia’s economy.
Both brands will leverage each other’s strengths, aligned with a strategic mission to provide value-based, customer-centric digital financial solutions that will deliver dynamic growth, said the statement.
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