D2C home appliance brand Nuuk has raised over $2 million (around Rs 19 crore) in a follow-on funding round. Vertex Ventures SEA and Good Capital led the round.
This follows its $4.6 million Series A round in February 2025. With the latest investment, Nuuk’s total funding now stands at over $10 million.
The funds will be used to expand Nuuk’s made-in-India supply chain, boost its branding efforts, and create new products.
Nuuk was founded in 2023 by Rivigo co-founder Kalra and Shalabh Gupta. The company offers a range of smart home appliances such as kitchen tools, vacuum cleaners, garment care products, fans, and more.
Nuuk follows a design-first approach when creating its products. The company focuses on solving real-world problems using human-centric engineering to make appliances more useful and user-friendly.
All of Nuuk’s products are made in India and sold online. They are aimed at modern households and include a wide range of kitchen and home appliances.
Nuuk operates on a full-stack model, meaning it designs its products in-house, manages its supply chain and sells directly to customers online. This approach sets it apart from traditional and imported brands.
Along with its website, Nuuk also sells its products on popular e-commerce and quick-commerce platforms like Amazon, Flipkart, and Blinkit.
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