Moroccan startup Hypeo AI, which is growing in influencer marketing, has received new funding from Renew Capital, a venture firm that supports early-stage startups in Africa.
This investment is an important step for Hypeo Ai as it tries to become a leading company in digital marketing in the region.
The company said it will use the money to improve its technology, grow its network of content creators and brand partners, and create new AI-based products.
Hypeo AI connects brands with content creators, including both real and virtual influencers.
Its main tool uses AI to help brands find the right influencers by matching them based on smart data.
The platform also gives helpful information on pricing and lets brands track their marketing campaigns in real-time.
These features help brands run smarter, bigger campaigns, replacing old ways with flexible solutions that show clear results.
Apart from connecting influencers with brands, Hypeo Ai is also creating virtual digital personalities to act as marketing ambassadors.
One popular example is Kenza Layli, a virtual influencer with over 200,000 social media followers.
This shows the rising interest in the metaverse and digital identities, as companies worldwide are seeing virtual influencers as a safer, flexible, and scalable way to run marketing campaigns.
Renew Capital said its investment in Hypeo Ai fits its strategy of supporting African startups with innovative and scalable solutions.
The investment also highlights the growing role of venture capital in boosting economic growth and digital transformation across Africa and the Arab region.
