Beyond Appliances, a kitchen appliances startup, has raised $4 million (about Rs 34 crore) in a funding round led by its existing investor Fireside Ventures.
Another existing investor, Dharana Capital, also took part in the round.
The company said it will use the funds to expand manufacturing, strengthen R&D, and invest in brand building.
“Currently, we have four factories, but with the volumes we are seeing, we need more. At present, we are producing around 8,000-10,000 units per month. We see that volume increasing, which our existing facilities cannot handle. Therefore, we will need new facilities for our increased production requirements,” said cofounder and chief executive Eshwar K Vikas.
“The combined stove and chimney market in India is worth $2 billion. Chimneys are growing faster, at a 25% CAGR (compound annual growth rate), while stoves are expanding at a slower pace of about 10% since it is a well-penetrated category and largely a replacement market. However, premiumisation in stoves is happening, with consumers showing greater interest in safety features and timers that we offer,” said Vikas.
Suchi Pandya, principal, Fireside Ventures said, “Its manufacturing foundation, customer-centric approach and focus on innovation position it uniquely in the home and kitchen appliances category.
Beyond Appliances founded in 2024 by Eshwar K Vikas and Rakesh Patil, is a Bengaluru-based startup with two made-in-India products. The first is a smart stove with hobs that feature digital timers and whistle counters. The second is a smart chimney with a built-in Android system, allowing users to stream content, play music, set reminders, and manage grocery lists through apps like Zepto and Blinkit.
The company sells its products on its website, e-commerce platforms like Amazon and Flipkart, and in select stores in Bengaluru and Hyderabad. Currently, 80% of sales come from online marketplaces, with metro and tier-1 cities contributing about 60%.
Beyond Appliances now plans to expand its retail presence in Bengaluru, Hyderabad, Mumbai, and Delhi by partnering with offline retailers and modern trade outlets. The company already has four facilities in Bengaluru and plans to add two more by the end of this financial year.
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