R for Rabbit, a D2C baby products brand, has raised $27 million in a funding round led by growth investor Filter Capital and early-stage VC firm 3one4 Capital.
The round included both new investment and a secondary share sale, with early investor Xponentia Capital exiting after investing about $4.5 million (₹40 crore) in 2021.
The company said the fresh funds will be used to expand growth, strengthen its omnichannel presence, launch new products, and improve digital initiatives.
“India’s baby care industry is on a strong upward curve. With rising disposable incomes and discerning parents seeking uncompromised safety and quality, the market is ripe for brands that can deliver on those expectations,” said chief executive Kunal Popat.
Sumit Sinha, co-founder and managing partner at Filter Capital, said, “We are bullish on the long-term potential of the baby care category in India. R for Rabbit stands out with its product innovation, high customer delight, and robust growth metrics.”
Anurag Ramdasan from 3one4 Capital added, “…we were seeking high-impact consumer brands with category leadership and scalability”.
R for Rabbit was founded in 2014 by the husband-wife team Kunal and Kinjal Popat. The company makes baby products such as strollers, car seats, high chairs, and more.
It works with over 2,000 offline partners and serves more than 5 million parents.
The brand has grown quickly, with revenue increasing over 35% per year since FY21. For FY25, its annual run rate (ARR) is over $30 million. While final FY25 numbers are not yet filed, the company’s revenue grew 31% year-on-year to INR 170 crore, with a net profit of INR 2.21 crore.
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