Hexafun, a lifestyle accessories brand focused on sustainability, has raised INR 4.5 crore in seed funding from early-stage investor Prajay Advisors.
The company plans to use the funds to expand its retail stores, boost marketing, and launch new product lines.
Hexafun was founded in 2021 by Harshit Singhal and Manali Sanghvi. The brand focuses on making everyday essentials more fun and meaningful.
It offers products like handkerchiefs, socks, stoles, shoe bags, luggage covers, and gift boxes—designed with culture-rich, expressive styles and made entirely from 100% sustainable materials.
Hexafun positions itself as a Gen Z-first brand, offering playful designs, inclusive and gender-neutral fashion, and affordable pricing to meet the growing demand for self-expression and sustainable lifestyle products.
Hexafun follows a direct-to-consumer (D2C) model, selling its products both online and in offline stores.
It mainly targets urban millennials and Gen Z customers who care about sustainability but don’t want to pay extra for it.
India’s lifestyle and accessories market is attracting more investor interest. Brands like Chumbak, The Souled Store, Bewakoof, and Bombay Shirt Company have already built large customer bases by focusing on design-led and expressive fashion.
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