SC Ventures, the innovation arm of Standard Chartered in Singapore, and INSEAD business school have launched Lexarius, a new AI-powered EdTech startup. The venture aims to make learning more engaging and hands-on, with the bigger goal of helping people everywhere reach their full potential.
The duo said in a statement that Lexarius has introduced a breakthrough role-play and coaching platform designed to transform corporate L&D by accelerating skill acquisition.
The launch marks an important step in INSEAD’s journey of innovation.
It shows how the school can turn its academic research into real-world solutions by partnering with a global leader like Standard Chartered.
Today, with the demand for reskilling and upskilling higher than ever, experiential learning is becoming an increasingly important addition to traditional methods, such as coaching and workshops. It allows learning to be more scalable, effective, and affordable.
Lexarius was built to meet this need. It uses advanced avatars and AI to create interactive conversations that adjust to each learner’s responses, simulating real workplace situations in areas like leadership, sales, and customer service. After each session learners receive instant personalized coaching with feedback on what they did well and where they can improve.
The platform is also designed to scale easily, offering content tailored to different industries, job roles, and regions — and it supports conversations in more than 20 languages.
“This venture strongly reflects INSEAD’s commitment to human-centered AI and our belief that technology should amplify human potential,
“Establishing Lexarius as a separate entity allows INSEAD to reach unserved and underserved segments of corporate education,” said Francisco Veloso, Dean of INSEAD.
According to him, Lexarius will also complement INSEAD existing online and in-person teaching, providing genuine pedagogical value to our students and participants.
“This partnership represents a model for how INSEAD shapes the future of business education through strategic partnerships, academic expertise and entrepreneurial action,” he added.
Lexarius brings together the best of both founders — INSEAD’s knowledge in executive education and hands-on learning, and SC Ventures’ strong enterprise infrastructure — while adding its own advanced expertise in AI and technology innovation.
“Lexarius shows what’s possible when academic excellence meets venture-building execution,
“It fills a critical gap in corporate training with a scalable solution that enhances behavioural change — the decisive factor that so often determines whether corporate transformations succeed or fail,” said Alex Manson, Chief Executive Officer of SC Ventures.
Peter Zemsky, Chief Executive Officer and Founder of Lexarius, said that at Lexarius, the firm’s mission is to empower organizations and individuals to thrive in an era of disruption by closing the knowing–doing gap.
“We build up from foundational skills like active listening and emotional intelligence to high-stakes competencies like leading AI adoption, post-merger integration and crisis decision making,” he added.
Zemsky has more than 15 years of leadership experience at INSEAD, where he worked as Deputy Dean and Dean of Innovation.
Lexarius is now open to enterprise clients in Asia-Pacific, Europe, and the Middle East.
The company has also set up an office in ADGM, Abu Dhabi.
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