Supply6, a nutrition brand that sells products directly to customers, has raised $1.1 million (about INR 9.1 crore) in a seed funding round led by Zeropearl VC.
Well-known entrepreneurs also joined the funding round, including Kunal Shah, Ashutosh Valani, Priyank Shah (Co-founders of Renee Cosmetics), and Yogesh Kabra (Founder of XYXX).
The new funding will help the company expand its product range, conduct more clinical studies, and introduce new lifestyle-friendly formats.
It also plans to grow its direct-to-consumer and quick-commerce presence, enter markets like the GCC and English-speaking countries, and strengthen its leadership team to drive growth and product strategy.
“We are building Supply6 to solve daily nutrition gaps in a way that’s simple, convenient, and effective. From our flagship Supply6 360 to our latest zero-sugar hydration product, Supply6 Salts, our focus is on making everyday nutrition effortless. With Zeropearl VC’s backing, we are excited to scale this vision globally and bring better health into more households,” said Vaibhav and Rahul, Co-founders of Supply6.
“With a 45 percent repeat rate already, such customer love is only possible through an authentic product that actually works. Supply6 stands out for its science-led approach and strong consumer adoption. With differentiated product lines and growing customer trust, we believe Supply6 has the potential to become India’s leading nutrition brand,” said Bipin Shah, Founder & Managing Partner, Zeropearl VC.
Supply6 was founded in 2020 by Vaibhav Bhandari and Rahul Jacob. The company makes nutrition products that focus on six key essentials: protein, carbs, fats, fibre, vitamins, and minerals.
Its main product, Supply6 360, contains over 63 nutrients, probiotics, and plant superfoods to fill common diet gaps. Recently, the company also launched Supply6 Salts, a zero-sugar hydration drink.
The brand sells its products directly on its website, as well as on Amazon, Flipkart, and quick-commerce apps like Blinkit, Zepto, and Instamart. It has over 2 lakh customers and AB de Villiers as its brand ambassador.
Supply6 enjoys a 45% repeat sales rate and is now expanding into preventive health markets in other countries.
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