Meolaa, a house-of-brands startup, has raised $6 million in a pre-Series A funding round led by General Catalyst.
The round also included investments from Ranjan Pai’s family office Claypond Capital, CRED founder Kunal Shah, and several existing investors whose names were not disclosed.
The new funding will be used to improve Meolaa’s AI infrastructure, speed up the launch of digital-first brands, and expand its market reach.
The startup also plans to enter related personal care categories with faster product development and higher chances of success.
Unlike traditional FMCG companies that take 18–24 months to launch new products, Meolaa uses an AI-driven brand creation system that combines real-time consumer insights, innovation, and go-to-market strategy.
This approach allows Meolaa to reduce product launch timelines from years to months and quickly find the right product–market fit.
“We have three more brands in the pipeline currently. Two will be in the beauty and personal care space and the third will be in the kitchen essentials/ F&B space,” Meolaa founder Ishita Sawant.
“If we’re building an FMCG house in today’s 21st century, the only way to build it is with the intervention of technology and AI and that will be the backbone of what we build,” sawant added.
“From backing Meolaa at its seed stage to witnessing its rapid evolution, it’s been remarkable to see Ishita and her team challenge the fundamentals of an industry as entrenched as FMCG. Meolaa combines deep consumer understanding with technology to accelerate brand creation and scale bringing a level of agility and precision rarely seen in this space. Under her leadership, Meolaa is building the blueprint for how the next generation of consumer companies will operate,” said Dr. Ranjan Pai.
Founded in 2023 by Ishita Sawant, Meolaa initially started as a marketplace for D2C sustainable brands. Six months ago, it pivoted into a house of FMCG brands with the launch of HIRA.
According to Sawant, HIRA reached a recurring monthly revenue of ₹1 crore within just three months of its launch.
Meolaa says it has crossed ₹100 crore in annual recurring revenue (ARR) in just 18 months since its launch.
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