Kidswear brand Orange Sugar has raised INR 4 crore in a pre-seed funding round led by Consumer Collective by Atrium.
The funding round also included participation from well-known angel investors like Saurabh Jain (Co-founder, Livspace), Srivatsan Chari (Co-founder, Cleartax), Kunal Mahipal (Co-founder, Onsitego), Meghana Agarwal (Co-founder, Indiqube), and Sunil Khaitan (MD, Goldman Sachs India).
With this investment, Orange Sugar plans to grow faster by launching new kidswear products.
The company also aims to expand sales through online marketplaces, quick commerce platforms, and offline stores, while boosting its brand with marketing and community initiatives.
Orange Sugar will also work on improving manufacturing and supply chain operations to support sustainable growth in the future.
“Parents want kidswear that’s comfortable, safe, and designed for everyday life—not just for the occasional party or festival. Yet most kids brands focus on fashion and ethnic wear, which makes up barely 20% of a child’s wardrobe. At Orange Sugar, we’re building India’s go-to brand for the other 80%—premium everyday essentials that kids truly live in,” said Tarun Agrawal, Co-founder, Orange Sugar. “This fundraiser is a strong validation of our vision, and with the support of experienced investors, we’re ready to scale, innovate, and lead this category with uncompromised quality and trust.”
Ramakant Sharma said, “We believe Orange Sugar is redefining the wear market in india with its uncompromising focus on quality, comfort and design. Their deep understanding of modern parents’ needs and a clear roadmap for growth make them a standout brand in this segment.”
Nikita Dhingra, Partner at Consumer Collective, said, “Having run my own kidswear brand for over five years, I’ve seen firsthand the challenges this category brings. What excites us about Orange Sugar is how effectively the team has solved for supply chain strength and consistent product quality. With such a passionate founding team at the helm, we truly believe Orange Sugar is on its way to becoming one of India’s most loved kidswear and lifestyle brands.”
Founded in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar meets the rising demand for comfortable, stylish, and high-quality kidswear for children up to 10 years. The brand offers 100% cotton everyday essentials that combine safety, durability, and modern design for today’s Indian parents.
Its products are available on major e-commerce platforms like myntra, FirstCry, and nykaa Fashion, as well as on Orange Sugar’s own D2C store.
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