Goyaz, a gold-plated silver jewellery brand, has raised INR 130 crore in its Series A funding round, led by Norwest Venture Partners. This marks the company’s first-ever institutional investment.
The newly raised funds will be used to fuel Goyaz’s expansion by opening new stores in major cities, enhancing design and production capabilities, and strengthening its presence across both online and offline channels. The brand also aims to introduce new product lines and increase its reach in metro and Tier-II cities across India.
“Norwest partnership empowers us to broaden the reach of our meticulously crafted occasion jewellery. With Norwest’s strategic guidance, we aim to accelerate growth, diversify our collections, and strengthen our retail presence across key markets. Our mission remains to make premium craftsmanship accessible to every Indian household,” said Priyanka Vemuluri, Founder and CEO of Goyaz.
“With gold prices soaring, traditional jewellery has become out of reach for many consumers. Goyaz captures a strong shift in consumer behaviour—blending cultural heritage with modern design and affordability. We believe Goyaz is pioneering a new and scaleable category in Indian jewellery,” said Niren Shah, Managing Director and Head of Norwest India.
“Priyanka and Ravi (Ravi Vemuluri, Co-founder) have built a profitable, tech-enabled business with strong unit economics and a clear customer focus. We’re thrilled to partner with them as they lead this emerging category,” said Ankit Prasad, Principal at Norwest India.
Founded in 2023 by Priyanka Vemuluri, Goyaz is a Hyderabad-based jewelry brand known for its gold-plated silver collections, especially its beautiful bridal and modern designs. The brand combines traditional craftsmanship with contemporary style, creating pieces that appeal to both classic and modern tastes.
All Goyaz jewelry is BIS-hallmarked and certified, ensuring quality and authenticity. The brand also offers customer-friendly benefits such as a 55% exchange value and lifetime stone services, making it a trusted and value-driven choice for jewelry lovers.
Goyaz has rapidly expanded to 18 stores across India, transforming the way people shop for and experience occasion jewelry.
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