AI-focused enterprise tech startup Game State Labs has raised $2 million (around INR 16.8 crore) in a seed funding round. The round was co-led by PeerCapital and Neon Fund.
The startup will use the money to hire more people, especially for its product and engineering teams.
“Our vision is to help gaming studios maximise the value of their first-party data,” said Aashbir Bhatia, co-founder of Game State Labs. “Game studios have always collected first-party data but the technology to utilise that data has been sub-optimal. We are changing that. By allowing AI to understand both player actions and player state, we are helping studios build systems that increase lifetime value and return on ad spend. We are starting with three product offerings, namely faster and deeper insights, predictive analytics, and hyper-personalization.”
“Karthik Prabhakar, Managing Partner at PeerCapital, said that Game State Labs represents the next leap in how studios use data. “The team is solving one of gaming’s most persistent challenges with remarkable clarity. Their approach to contextual AI and data infrastructure is both technically ambitious and commercially grounded. We believe they can redefine how the industry thinks about personalization and player intelligence.”
“Siddhartha Ahluwalia, Managing Partner at Neon Fund, said, “The gaming industry is entering a stage where data infrastructure will define competitiveness. Game State Labs has built an elegant way to translate player behaviour into measurable outcomes for studios. Their product sits at the intersection of AI, data, and user experience, and that is a space we understand deeply at Neon Fund.”
Game State Labs was founded in 2025 by Aashbir Bhatia, Jagveer Gandhi, and Ashwin Ramakrishnan. It is an AI-driven data analytics startup focused on the gaming industry.
The startup’s software helps gaming studios understand player behavior, make accurate predictions, and offer highly personalized experiences to each player.
The startup says it doesn’t collect any personal information about players. It only tracks what players do in the game, and this data is completely anonymous.
Game State Labs is testing its software with a few private customers and plans to officially launch it by December.
Regarding India’s ban on real-money gaming, Bhatia said that Game State Labs has never worked with such companies.
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