E-commerce technology startup Keeyu has raised $2.3 million in a pre-seed funding round as it prepares to officially launch its AI Agent, which helps major retailers manage busy shopping seasons like Black Friday and Christmas more smoothly.
The funding round was led by Rampersand, with support from Archangel, Startmate, Empress Capital, Exhort Ventures, Sydney Angels, and Southern Angels. The investment follows strong early adoption of Keeyu’s platform during its beta testing phase.
Since its launch in July 2024, Keeyu’s AI Agent has been used by 15 retailers across 25 brands, including Decjuba, Rebel Sport NZ, Camilla, EHP Labs, Clutch Glue, and Budgy Smuggler.
The Keeyu platform tracks the entire online shopping process — from payment and fulfillment to delivery and returns — to detect and fix problems before customers even notice them.
Le Roux, the CEO, said Industry studies show that nearly half of customers don’t return after a poor delivery experience.
“We built Keeyu to change that, so shoppers get what they want, on time, as promised,” he said.
His cofounder and Keeyu’s chief product officer Tracy Godtschalk said they want to make proactive operations the new standard in retail.
“Teams shouldn’t be chasing tickets. They should have the silence that comes when everything works,” she said.
“Jevon Le Roux, Tracy Godtschalk and Tahir Rauf have lived this problem and are building the solution they wished existed when they were in the trenches, late at night, scrambling to fulfil customers’ orders,” she said.
“This team has the domain expertise to solve this problem, and their executional excellence means they are already saving customers huge amounts of time, building loyalty and increasing profits.”
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