Pidge, a logistics SaaS startup, has raised INR 120 crore in its Series A round led by Spain-based investment firm La Vida es Chula (LVEC).
The company plans to use the new funding to enhance its technology and products, expand into tier II and III cities, and strengthen its internal teams for future growth. It also intends to pilot its services in select international markets.
“We are the only ones in the country that offer an interoperable platform across organised and unorganised supply,” Founder and CEO Ratnesh Verma said. “We bring digital parity so businesses can work seamlessly regardless of how they choose to deliver.”
Founded in 2019 by Ratnesh Verma and Rushil Mohan, Pidge provides an AI-powered logistics platform that connects a brand’s own delivery fleet with regional partners and third-party logistics providers.
This setup helps companies optimize order allocation, deliver faster, and reduce overall costs.
The startup says it works with more than 20,000 brands in quick commerce, retail, clothing, medicines, and food delivery across 50+ cities.
Pidge indirectly competes with large logistics companies, but it claims to be the only platform that works with any supply partner and can connect different delivery systems. In 2023, it raised ₹25 crore in a pre-Series A round from Mountain Partners and the Indian Angels Network (IAN).
Pidge says that while most companies take about one minute and forty seconds to assign an order, it has reduced this time to under 30 seconds — and with better accuracy.
This faster assignment is important for quick deliveries that promise 10–20 minutes.
The startup uses a single backend system that adapts to each business’s needs. For example, food deliveries may require a 10-minute SLA, while medicine deliveries may need around 30 minutes.
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