Conscious Chemist, a direct-to-consumer (D2C) skincare brand, has raised INR 15 crore in a bridge funding round led by Atomic Capital.
The round also included investments from First Port Capital Fund B and IPV International.
The startup plans to use the funds to hire more staff, expand its inventory and marketing efforts, and invest in product development and research. It also aims to achieve Rs 500 crore in annual recurring revenue (ARR) within the next 12–18 months.
Robin Gupta, Co-founder and CEO, Conscious Chemist says, “This interim round from Atomic Capital and other investors validates our capital-efficient growth model and the resonance our science-backed formulations have with Indian consumers. Our goal is clear – achieve an ARR of ₹500 crore in the next 24–36 months, with healthy unit economics. This isn’t about growth at all costs, it’s about building a sustainable brand that transforms how Indian consumers think about hair and skin. With this capital, we’re doubling down on product innovation and becoming India’s most trusted science backed beauty brand.”
Apoorv Gautam, Managing Partner, Atomic Capital, adds, “We have been actively investing in highly innovative consumer and tech-enabled businesses as we believe it is a rapidly growing market. Consumers’ relationship with skincare has evolved significantly over time, and today they are more informed and demand transparency about the ingredients used in their products. Not only Tier-1, but Tier-2 and 3 cities are becoming increasingly important growth sectors. It is time to bring new products to the market and expand its reach. Conscious Chemist has witnessed immense progress in the last 12 months. Hence, we believe the market opportunity is huge and the company has built the right momentum to capitalise on this segment.”
Conscious Chemist, founded in 2021 by Gupta and Prakher Mathur, is a skincare brand that focuses on active-first, science-backed products. The brand offers over 30 products, including acne treatments, sunscreens, cleansers, and serums. Its products use proven ingredients like salicylic acid, peptides, ceramides, and retinol to deliver effective skincare results.
Over the past year, Conscious Chemist says its revenue has tripled, and the company is now profitable at the CM3 level. It reports 75% gross margins and has a customer base of over 2.5 million people, with a retention rate almost double the industry average. Quick-commerce platforms like Blinkit, Instamart, and Zepto have helped the brand increase sales threefold.
In February 2024, the company raised ₹1 crore in debt funding from Recur Club. It also appeared on Shark Tank India Season 3 but did not receive any investment.
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