FitXpert, a SaaS company from Egypt has received a seven-figure investment from Foras Investment. This funding will help the company start a new growth phase as it plans to improve its platform and expand into more regional markets.
The investment was made under the 0107 Invest initiative and shows that investors are increasingly interested in vertical SaaS companies, especially those working in healthcare, wellness, and lifestyle sectors that already have strong systems and real customer demand.
FitXpert was founded by Salah Selim and Mostafa Mahmoud. The company has created an all-in-one software platform for fitness trainers, nutrition centers, and clinics. It helps them manage clients, create programs, track progress, and handle follow-ups from one single system.
Earlier, most of this work was done manually using different tools. FitXpert replaces all that with one simple digital platform. The company sees itself as a full infrastructure provider, helping make service delivery more organized, professional, and efficient in a sector that was mostly informal before.
FitXpert will use the new funding to improve its technology and strengthen its operations. This will help the company grow into a core platform for fitness and nutrition businesses across the Arab world.
“Commenting on the deal, founder Salah Selim said the investment represents more than capital, describing it as a strategic endorsement of the company’s long-term vision to set new operational standards for the industry. Co-founder Mostafa Mahmoud added that the partnership brings strategic depth through expertise, networks, and faster decision-making, with priorities now focused on product expansion, institutional partnerships, and regional growth”.
“Mohamed Abouelnaga Negaty, owner of Foras Investment, said the deal aligns with his interest in sports and technology-enabled businesses. He noted that FitXpert’s performance, team quality, and scalability potential stood out during the evaluation process, adding that the partnership is expected to support the company’s planned expansion into Gulf markets”.
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