Indian premium haircare brand &Done has raised $3 million in Series A funding, led by RTP Global.
Other investors in the round include All-in Capital, Suashish, and angel investors Kitty Agarwal (partner at Info Edge Ventures), as well as Kunal Bahl and Rohit Bansal, cofounders of Titan Capital.
The company will use this money to hire more team members, improve research, develop new products, and invest more in branding and marketing.
“We’ve seen firsthand how difficult it is for Indian consumers to find truly effective hair care. Our goal is to change that — to create a science-driven, high-trust professional brand made for Indian hair but benchmarked to global standards,” said Yadav.
“This year, we will expand our portfolio, especially on the retail side, to include more problem-specific products like solutions for dandruff and more,” Yadav added. “We are an omnichannel brand and want to be both online and offline, wherever the consumers are.”
“Their (&Done’s) salon-first go-to-market approach is a differentiator in India’s evolving beauty ecosystem. &Done has the potential to become a category-defining brand for Indian consumers and a global benchmark in professional haircare,” said Pavitra Gupta, director, RTP Global, in a statement.
&Done was founded in 2023 by Saumya Yadav and Atit Jain. It is based in Gurugram and is a premium haircare brand.
The brand makes science-based products designed for Indian hair and the climate. It works with international experts and salons and tests its products in real Indian conditions, following a salon-first approach.
&Done focuses on solving the real problems faced by Indian salons. Many foreign products are made for Western hair and cooler climates, while many local products do not give strong results. To fix this, &Done uses high-quality global ingredients and tests its products with Indian customers and professional stylists.
Today, &Done’s professional products are used in more than 500 premium salons across Delhi NCR, Karnataka, Tamil Nadu, Uttar Pradesh, and Hyderabad. The brand currently sells four professional products and two retail products, both online and offline, and plans to launch more products in 2026.
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