Actress Samantha Prabhu’s perfume brand, Secret Alchemist, has raised $3 million in seed funding. The round was led by Unilever Ventures, with participation from DSG Consumer Partners.
Out of this, $2.5 million is new investment, while the remaining amount came from early angel investors who sold part of their shares.
The company will use the funds for branding and marketing, launching new products, and expanding its team.
Samantha Ruth Prabhu, Co-Founder of Secret Alchemist, said, “As Secret Alchemist evolves, this feels like the right moment for us. It gives us the opportunity to build more deeply on what matters: clean ingredients, thoughtful formulations and fragrances people genuinely enjoy using every day.”
Akash Valia, Cofounder of Secret Alchemist, said, “Clean fragrance is seeing strong traction globally and India is ready for brands built with that mindset from day one. This fundraise allows us to scale Secret Alchemist as a fragrance-first, ingredient-led clean perfume brand while strengthening distribution and brand presence and eventually bringing Indian perfumes to the global market.”
Pawan Chaturvedi , Partner & Head of Asia at Unilever Ventures, said, “We are delighted to partner with Secret Alchemist as it builds one of India’s first clean, fragrance indie brands. Clean has already become a norm in beauty globally, and we are beginning to see fragrance follow the same trajectory, and Secret Alchemist is well positioned to lead this emerging category in India.”
Secret Alchemist earlier sold different wellness products but has been mainly focused on perfumes since mid-2025.
Its products are sold on the brand’s own website, on e-commerce sites like Amazon, and on quick-commerce apps such as Blinkit. The company plans to sell on more websites and apps in the near future.
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