Base, a customer-led growth software company, has acquired EverAfter AI. This deal shows how B2B companies are now treating post-sale customer engagement as an important source of revenue, not just a support activity.
The companies did not share financial details, but the deal is estimated at around $20 million.
EverAfter was founded in 2020 by Noa Danon and Tal Shemesh and has raised about $13 million from investors such as Vertex Ventures, TLV Partners, and ICON. Base, the acquiring company, has crossed $10 million in annual recurring revenue.
Base says this acquisition is a key step toward building the industry’s first “AI Engagement OS.” The goal is to create one system that brings together customer lifecycle marketing and digital customer success in a single platform.
The combined platform plans to bring together many customer-related activities that are usually spread across different tools. These include onboarding, product adoption, customer advocacy, community engagement, retention, and expansion.
The idea is that when these activities are handled separately, their overall impact on revenue is weaker. By unifying them in one system, companies can improve net revenue retention, especially as businesses scale customer-led growth in an AI-driven market.
Base was founded by Gal Biran and Gal Briner. The company helps customer marketing teams grow revenue from existing customers through advocacy, referrals, community programs, and ongoing engagement based on real-time customer signals and feedback.
Base is headquartered in the United States and has its R&D team in Israel. Its investors include Wing Ventures, Vertex Ventures, and Fusion VC.
“The B2B customer experience is inefficient and detrimental to growth because it was never built as a system. It evolved around org structures and GTM silos, instead of customer centricity and LTV,” said Gal Biran, CEO & Co-founder of Base AI. “What Noa Danon and the EverAfter team built made one thing clear: data-driven programmatic post-sale customer engagement can influence NRR. This acquisition is about building the first Engagement OS, to orchestrate any post-sale activation and measurable outcome across the customer lifecycle while providing Marketing, CS, Sales, and Product teams a single source of truth with AI-based insights and revenue growth frameworks.”
“EverAfter was built on a simple belief: product experience and customer experience should not be separate,” said Noa Danon, CEO & Co-founder of EverAfter AI. “We productized post-sale work into digital experiences as customer data became fragmented across disconnected tools. Bringing this technology into Base AI closes a long-standing gap.”
As part of the deal, all EverAfter employees will move to Base, with some stepping into senior leadership roles as the two companies bring their products together. The combined customer base of Base and EverAfter includes major B2B technology companies such as Adobe, Zendesk, Broadcom, Okta, and ZoomInfo.
Read More- Datarails raises $70 million Series C round led by One Peak
