ONYX Hospitality Group officially announced that it has signed a management agreement for Shama Hub Ladprao.
The agreement was signed by Mr Yuthachai Charanachitta, CEO of ONYX Hospitality Group, and Mr Somchai Ngamdamrongkiat, owner of Shama Yen Akat and Shama Hub Ladprao, with executives and team members from both companies present.
Shama Hub Ladprao is the second serviced apartment project that Mr Somchai Ngamdamrongkiat has entrusted ONYX Hospitality Group to manage.
Following the success of Shama Yen Akat over the past five years, Mr Somchai decided to invest in a second project and appointed ONYX to manage it. This shows his continued confidence in the Shama and Shama Hub brands and in ONYX Hospitality Group’s ability to provide high-quality services with efficient and long-lasting management.
Shama Hub Ladprao is the first Shama Hub in Thailand and the third in the region.
Built under the Shama Hub concept, it offers compact but practical apartments designed for modern urban living. The property is well-located with easy access to transport, workplaces, shopping and city amenities. It also includes shared spaces for working, relaxing, and socializing, such as co-working areas and social lounges. Residents and guests enjoy the reliable international service standards of the Shama Hub brand.
Mr. Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, said, said that “The continued growth of the Shama brand reflects its strong alignment with evolving travel and residential lifestyle preferences, particularly in the long-stay segment. This growth is the result of ONYX Hospitality Group’s ongoing market research and brand development efforts, aimed at positioning Shama as a serviced apartment brand that genuinely meets the needs of today’s residents. Shama properties are designed with flexibility at their core, offering a range of accommodation options—from long stay and extended stay to short stay—catering especially to business travelers and international professionals whose demand for this type of accommodation continues to rise.”
Mr. Somchai Ngamdamrongkiat, the project owner, affirmed, “We believe that a residence should be more than just a place to stay; it should be a living environment that addresses every dimension of modern living—from quality standards and safety to comfort, experience, and a genuine sense of belonging. These qualities are clearly reflected in the Shama brand, which thoughtfully blends the modernity of urban living with the warmth and familiarity of home. With spaces designed for real, everyday living, Shama enables guests to feel connected to both the residence and the surrounding community from day one, whether they are staying short term or long term.”
“Furthermore, Thailand’s strategy to position itself as a Health & Wellness hub aligns seamlessly with Shama’s long-term residence concept. On a broader level, I believe that providing high-standard, safe accommodation that inspires confidence will attract more tourists, businesspeople, and professionals from around the world to choose Thailand as a destination for long-term living and working. This will not only strengthen the tourism sector but also serve as a key driver of sustainable economic growth for the country in the long run,” Mr Yuthachai added.
ONYX Hospitality Group is a leading hotel and hospitality company in the Asia Pacific region. It manages a variety of well-known brands—Amari, OZO, Shama, and Oriental Residence—designed to meet the needs of both business and leisure travellers.
Besides running hotels, ONYX also offers services like spa treatments and food & beverage operations. With over 50 years of experience, the company provides innovative and high-quality hospitality solutions across the region.
ONYX builds long-term partnerships with like-minded businesses to deliver excellent guest experiences. The company focuses on operational excellence, flexibility and adapting to the changing needs of modern travelers in a competitive market.
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