Clean-label health food brand The Whole Truth has raised around $51 million in a new funding round led by Sofina and Sauce.vc.
The round included both new investment (primary capital) and share sales by existing investors (secondary capital).
Current investors such as Peak XV Partners, Rainmatter Health, and Ayra Ventures also joined the round. Early backers include Z47, which was earlier known as Matrix Partners.
The startup said this funding is the first step toward launching an IPO. Its next big goal is to become profitable.
The new money will be used to expand in-house manufacturing, improve daily cash management, and build systems needed to prepare for becoming a public company.
The Whole Truth was founded in 2019 by Shashank Mehta, a former marketer at Unilever. The company is based in Mumbai.
It sells a range of clean-label food products such as protein bars, peanut butter, dark chocolates, energy bars, immunity balls, and muesli, and also offers subscription plans.
The company says 80–85% of its sales come from its own website, while the rest come through brand partnerships.
Since its Series C funding in January 2025, the company has tripled in size, strengthened its position in key product categories, and expanded its in-house research, development, and manufacturing. It has also built a community of over 400,000 followers.
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