Fibr AI, an AI-based marketing technology startup, has raised $5.7 million (around INR 52 crore) in a seed funding round led by its existing investor, Accel.
Other investors, including WillowTree Ventures, MVP Ventures, and a group of angel investors, also took part. The company will use the funding to improve its AI and product features, attract more customers, and hire new team members in engineering, product, marketing, and sales.
“Marketing has become intelligent everywhere except the website. We’re building the Agentic Web, where every URL operates as a living experience system that understands context and responds in real time—for humans, cohorts, and even AI agents. The website stops being a passive destination and becomes an active part of the growth stack for Marketers and CMOs,” said, Ankur Goyal, CEO and Co-Founder, Fibr AI.
“Most websites today still run on infrastructure built years ago. CMS platforms are effective at publishing content but not at understanding context or adapting in real time. That gap is becoming more visible in conversational discovery like chatgpt and LLM driven advertising where users arrive with high intent and ready to act. The website can’t just be a destination—it has to respond immediately and intelligently. What’s compelling about Fibr is that it brings ai agents directly into the experience layer, enabling websites to understand context and adapt in real time. It consolidates what used to require multiple tools, agencies, and large teams, into one system, making true one-to-one experiences possible at scale,” said, Prayank Swaroop, Partner, Accel.
Fibr was founded in 2023 by Ankur Goyal and Pritam Roy. The company builds AI-powered tools that help businesses improve their marketing and website experiences.
Its goal is to help companies spend less on getting new customers and increase sales by making websites and landing pages more personalized based on how users behave.
Fibr’s main product, called Pilot, helps businesses create personalized landing pages for marketing campaigns run through ads, emails, and SMS. Another product, Blocks, lets marketers reuse and edit existing content—for example, turning a successful Facebook ad into a blog post or a Google search ad.
Over time, Fibr has grown into what it calls an “agentic web experience layer,” which means businesses can respond to users online in real time based on what they are doing and their context. The startup, based in Dover, mainly serves customers in North America, Canada, and India. Since launching its beta version, it has worked with clients like ACT Fibernet, Star Health, and several D2C brands, and it competes with global platforms such as Instapage, Unbounce, and Leadpages.
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