Tactful AI, an Egyptian-founded customer experience (CX) platform, has raised $1 million in Pre-Series A funding. The round was co-led by Foras AI and M Empire, with support from several deep-tech angel investors.
The company helps large businesses improve customer service using Agentic AI, allowing enterprises to automate and enhance customer interactions in a smarter way.
Over the past 12 months, Tactful AI has seen more than 100x growth in how much its platform is used. This growth came from a strong focus on product–market fit and close work with a small group of enterprise customers.
During this time, the company worked directly with leading organisations to upgrade their customer experience systems and deploy AI safely and at scale in real business environments.
Tactful AI currently works with well-known enterprise clients such as Elaraby Group, Raneen, Lucky App, valU, and Bosta, across industries including retail, fintech, logistics, and consumer services.
As customer experience becomes a key competitive advantage, companies are under pressure to move faster, personalise services, and improve performance—without increasing complexity or risk. At the same time, advances in AI are making software faster and cheaper to build, changing expectations across industries.
This funding round comes after $5 million already invested in research and development over the past few years. Tactful AI now plans to double its R&D spending over the next three years and is aiming to raise a Series A round within the next 12 months.
Along with Foras AI and M Empire, the round includes investments from well-known deep-tech founders and operators, such as Omar Gabr, Co-Founder of Luciq (formerly Instabug); Mohamed Samir, Founder of Si-Bits; and Ahmed Fakhry, Co-Founder of Infinilink.
The company’s own founders, Mohamed Elmasry and Mohamed Hassan, also invested in the round, showing strong confidence in the company’s vision, team, and execution.
Earlier, in 2022, Tactful AI was acquired by European communications company Dstny. The founders later completed a full management buyback, regaining full control of the company.
“Over the past year, we made a conscious decision to prioritise depth over speed, focusing on product–market fit and working closely with enterprise customers to solve real CX challenges,” said Mohamed Elmasry, Founder and CEO of Tactful AI. “The result was more than 100x growth in platform usage and a much clearer understanding of how Agentic AI can be applied effectively in production environments. This round gives us the fuel to scale that impact starting with Egypt, expanding regionally, and continuing to invest heavily in R&D.”
“We believe the future of customer experience will be shaped by platforms that enable speed, adaptability, and intelligent execution, not just more tools,” said Maged Ghoniema, General Partner at M Empire. “Tactful AI has demonstrated strong traction, disciplined focus on product–market fit, and a deep understanding of enterprise needs. We’re excited to support the team as they scale.”
“What stood out to us is Tactful AI’s ability to translate advanced AI concepts into practical, high-impact CX improvements,” said Mohamed Aboulnaga, General Partner at Foras AI. “Their growth, enterprise adoption, and long-term commitment to R&D position them well to build a category-defining CX platform for the region and beyond.”
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