Media OutReach Newswire, Asia Pacific’s first global newswire, has appointed Kitty Lee as Managing Partner for Greater China. This new role has been created to help the company grow faster across the Greater Bay Area and the wider Greater China region.
Kitty brings over two decades of experience in the PR industry. Having used Media OutReach Newswire’s press release distribution service for several years, she was impressed by the company’s deep understanding of client needs and the quality of its deliverables. “I have seen the important role that Media OutReach Newswire has played in my work and its impact to my clients. I am inspired by the opportunity to contribute my knowledge, drive change, and foster innovation for the advancement and efficiency of the PR industry,” she said.
Ms Jennifer Kok, Founder and CEO of Media OutReach Newswire, said: “The growing demand for an authentic newswire partner has created a clear opportunity for us to expand in GBA and Greater China. Kitty brings exactly what we need: deep relationships across the region’s PR and marketing community, and a clear understanding of what brand communications must achieve. Her in-depth industry knowledge will guide our market expansion and product development as we help Chinese companies build their brand reputation across Southeast Asia, ASEAN, Asia Pacific, the USA, Canada, Latin America, UK & Europe, the Middle East, and Africa.”
Founded 17 years ago, Media OutReach Newswire is trusted by government agencies, corporations, and small and medium-sized businesses across Greater China to help build their global brand reputation.
Some of its clients include Information Services Department Hong Kong, China News Service, New Taipei City Government, Taiwan External Trade Development Council, and companies such as Huawei, Alibaba, OPPO, Hong Kong Science and Technology Park, Hang Lung Properties, Lee Kum Kee, TVBS, Macau Government Tourism Office, and Galaxy Entertainment Group.
The company also works with fast-growing businesses such as XTransfer, Ecovacs, SleekFlow, KPay, and Innolux Corporation.
Media OutReach Newswire is Asia Pacific’s first global newswire and works as a trusted partner for media and PR professionals in companies, agencies, and government organisations around the world.
Founded in 2009, the company supports the PR industry by using modern and AI-based technology to improve how press releases are distributed and tracked. It also provides data insights and campaign analysis, helping PR professionals manage and measure their communication strategies more effectively.
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