BambooBox has raised $6.6 million in a funding round led by Peak XV Partners. Other investors in the round include Emergent Ventures, Arc180, Uncorrelated, HAF, along with some angel investors.
The company will use this funding to improve its AI technology, expand its marketing services globally, and help businesses get better results from their existing marketing efforts.
Ankur Saigal, Co-founder and CEO of BambooBox, said, “This fundraise marks an important milestone for us, but more importantly, it validates our belief that ABM is a go-to-market philosophy, not just a tech stack. Over the last few years, we’ve worked closely with enterprise teams to build and run ABM programs that deliver real outcomes across acquisition, cross-sell, and expansion. With this capital, we will deepen our AI capabilities, scale our AI-Native ABM services globally, and help more enterprises unlock value from their existing GTM investments.”
Anupam Rastogi from Emergent Ventures said, “We believe the next phase of ABM will be driven by execution excellence, not just software. BambooBox uniquely combines AI, proven playbooks, and forward-deployed ABM expertise to help enterprises unlock real value from their GTM investments. We are proud to back the team at this stage of their journey.”
BambooBox was founded in 2020 by Ankur Saigal and Divyesh Dixit. The company offers a managed system for account-based marketing (ABM), helping businesses plan and run targeted marketing campaigns to win high-value clients.
BambooBox uses AI technology along with a team of experts and AI agents to manage marketing activities. It helps companies find the right customers and improve their chances of closing deals.
The platform helps increase revenue by bringing in new customers, supporting cross-selling, and growing existing accounts. It also connects easily with current CRM, marketing, sales, and advertising tools, so businesses don’t need to change their existing systems.
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