Workroom Automation is a company that builds smart factory technology to help manufacturing units work more efficiently. It has raised INR 6.2 crore in its seed funding round, led by Equirus InnovateX Fund.
Other investors in this round include Astir Ventures, Venture Catalysts Group, and several angel investors like Bhavik Dholakia, Vishal Shah, Dr. Varun Patel, Dr. Viraj Lavingia, and Bhavin Sodavadiya.
The company plans to use this funding to improve its product and strengthen its main platform. It will also focus on growing its marketing and sales efforts.
In addition, Workroom Automation will upgrade its AI system, increase automation, and improve connections with factory software like ERP and MES. The startup will also invest in enterprise sales, partnerships, and better customer support.
Abhinav Atthota, CEO & Co-Founder, Workroom Automation, said, “Manufacturing enterprises today do not suffer from a lack of software or data, but from a lack of context and connected intelligence across their operations. This funding round accelerates our vision to build Workroom as the single intelligent operating system for modern manufacturing. It enables us to go deeper into solving core problems across planning, orchestration, visibility, and automation at the heart of manufacturing. Our focus now is to strengthen the core platform expand across more factories within global manufacturing enterprises and continue building towards a future where factories move from manual coordination and reactive firefighting to fully automated and self-driven execution.”
Sadhika Agarwal, Leading Investments, Equirus InnovateX Fund added, “Manufacturers lose enormous amounts of time in planning – time best spent on the factory floor, producing. What drew us to Workroom is not just the platform’s depth, but the founders’ clarity on where the real bottleneck sits. Workroom cuts through the complexity of fragmented systems by layering AI-driven planning and real-time visibility across people, materials and machines. The result is a meaningful shift from reactive planning to intelligent, automated operations. We’re excited to partner with the Workroom founders as they scale the platform across manufacturers in India and globally.”
Workroom Automation was founded by Abhinav Atthota and Rohan Agarwal and is based in Hyderabad. The company builds a smart factory platform that connects all parts of a manufacturing system. It collects data from tools like ERP, MES, machines, and shopfloor activities to help factories make quick decisions and automate their work.
Its AI-based planning system takes complex demand and turns it into simple daily production schedules. It can also adjust automatically when things change, like machine availability, raw materials, or workforce. This helps factories use their resources better, avoid delays, and run more smoothly.
The platform is already being used in industries like automotive, electronics, industrial machinery, and consumer goods. The company now plans to expand into more factories, especially within medium and large enterprises.
Workroom Automation aims to build a single, unified system for manufacturing that can manage planning, coordination, and automation, helping factories move closer to becoming fully automated.
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