Wellcome and COFCO Corporation Limited (COFCO) have signed an agreement to start a long-term partnership. They will work together to provide high-quality food, improve branding and marketing, strengthen supply chains, and give customers a better overall shopping experience.
COFCO is a global agriculture company with a strong and well-connected food supply chain, from sourcing to delivery. Wellcome is the leading supermarket chain in Hong Kong with the largest number of stores.
By working together and using their strengths, they aim to improve the supply of quality food and give customers more fresh and affordable options to choose from.
Right now, the partnership focuses on products like Mengniu dairy, Fortune cooking oil, Meilin canned food, and Joycome meat. In 2026, sales of COFCO products at Wellcome are expected to go over HK$100 million.
COFCO will give Wellcome a wider range of high-quality products, while Wellcome will use its large store network in Hong Kong to help COFCO sell its products in a steady and scalable way.
Curtis Liu, Chief Executive Officer, Food, at DFI Retail Group, said: “This partnership between Wellcome and COFCO brings together the complementary strengths of both parties — COFCO’s robust food supply chain and Wellcome’s strong online and offline retail network. By combining these capabilities, we can further strengthen the stable supply of quality food products and offer customers a broader range of fresh products at great value.”
COFCO (Hong Kong) Limited’s spokesperson said: “The establishment of this long‑term strategic partnership with Wellcome fully leverages COFCO’s strengths in food supply chain capabilities and product resources, together with Wellcome’s territory‑wide retail network, enabling a wider range of quality food products to be supplied to the Hong Kong market more efficiently. COFCO will continue to provide Wellcome with a diverse and high‑quality product offering, working together to meet local households’ needs for food quality and supply stability.”
Founded in 1945, Wellcome is Hong Kong’s oldest supermarket chain and has the largest number of stores. Since 1964, it has been fully owned by DFI Retail Group and is the group’s main supermarket brand.
Along with Market Place, 3hreesixty, and Oliver’s, Wellcome runs over 320 stores and serves more than 14 million customers every month.
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