Citi is using fintech to improve its digital wealth services and offer better value to its clients. In Hong Kong, it is supporting the fintech ecosystem by acting as both an investor and a partner.
This strategy can be seen in its partnership with Endowus, a digital investment platform. Citi Ventures invested in Endowus in August 2023, strengthening their relationship.
Building on this partnership, Citi Hong Kong and Endowus recently launched a campaign called “Invest with Clarity, Live in Prestige.” This is their first joint credit card promotion.
As part of the offer, eligible Endowus users who apply for a new Citi Prestige Card and meet certain conditions can get a HK$4,000 cash reward. The offer combines investment benefits with premium dining, travel, and lifestyle perks from the credit card.
Sarah O, Head of Digital Growth & Cards and Unsecured Lending Sales, Citi Hong Kong, said, “Our strategic collaboration with Endowus exemplifies Citi’s commitment to harnessing the power of the fintech ecosystem to drive growth and innovation within our wealth business. The expanded partnership with Endowus showcases our unique, full-circle commitment to the fintech community. We are excited about the ongoing potential of this partnership to unlock even more innovative solutions for our clients.”
Steffanie Yuen, Managing Director and Head of Hong Kong, Endowus said, “Citi’s strategic backing as our shareholder, and recognition of our vision to help people invest with clarity significantly reflects a shared commitment to raising the bar for wealth management in Hong Kong. By pairing best-in-class digital investment tools with the lifestyle rewards of the Citi Prestige Card, we’re making it easier than ever for clients to invest well and live well. We look forward to deepening our partnership to build even more innovative experiences together for the clients we serve.”
Citi is a leading bank that supports businesses and institutions with international needs. It is also a major player in wealth management and a trusted personal bank in the United States.
The company operates in more than 180 countries and regions, offering a wide range of financial products and services to companies, governments, investors, institutions, and individuals.
