Aya, a fashion startup based in Saudi Arabia, has raised SAR 26 million (US$7 million) in its Series A funding round.
The round was led by RAED Ventures, along with participation from Nuwa Capital, Sanabil Investments (owned by the Public Investment Fund), Khwarizmi Ventures, Joa Capital, and other investors.
The funding will help Aya grow its business and expand further in the fashion market.
Founded in 2024, Aya has grown quickly in a short time. The company now has more than 60 employees and serves over 100,000 customers. It has also achieved 9x growth compared to last year.
The company uses a demand-driven model, which means it focuses on what customers actually want.
In this system, Aya launches new trends in real time and tests more than 700 designs every month. It quickly checks customer interest within a few hours, and only produces items that get strong demand.
The manufacturing process is handled through a distributed network, which helps the company deliver products faster and keep prices competitive.
Aya first tested its business model in the $3 billion abaya market and showed that its real-time production approach works efficiently.
The company proved that it can quickly design, test, and produce fashion based on customer demand.
With the new funding, Aya will now focus on its next stage of growth, expanding into new product categories and reaching broader fashion and lifestyle markets.
Founded in 2024 by Munira Al Kadi and Abdulrahman Al Ammar, Aya is a fashion platform that focuses on customer demand. It tests more than 700 designs every month and only produces items that get strong interest from customers in real time.
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