Siin, a fast-growing live shopping marketplace in the MENA region, has raised a total funding to US$3 million.
The investment round was led by VentureSouq and Shift Group, with support from Plus VC, Oqal, and other regional investors like Suhail Al Gossaibi, Mussab Al Hakami, and Abdulla Al Hashmi.
The company is also supported by major regional startup programs such as Hub71 in Abu Dhabi and InspireU by Saudi Telecom Company (stc).
The startup is working to grow live shopping in the MENA region, where online shopping is already popular, but real-time interactive shopping is still in its early stage.
“Commerce in MENA was never transactional; it’s social, interactive, and trust-driven,” said Ahmed Allawi, Co-founder of Siin. “From souqs to majalis, we’re now rebuilding that experience for a digital-first generation. By combining real-time engagement with a secure, community-driven marketplace, Siin is redefining how people connect, discover, and transact across the region.”
“In under a year, we’ve scaled across Saudi Arabia, the UAE, Kuwait, Bahrain, Qatar, and Oman, driving new behaviors in live shopping and social commerce,” said Hesham AlSaati, Co-founder of Siin. “We’ve facilitated the sale of hundreds of thousands of items, with tens of thousands of hours of live streaming, showing clear signs of strong engagement and marketplace liquidity. As we’ve grown, it’s become clear that we are building the trust and safety layer for social commerce in the region, positioning Siin as a leading live shopping platform for the Gulf.”
“Siin is tapping into a powerful intersection of culture and technology,” said Suneel Gokhale, General Partner & Co-Founder, VentureSouq. “What stood out to us is the team’s ability to localise a global trend in a way that feels native to the region. By reimagining traditional trading behaviours through live, interactive formats, Siin is unlocking a new category of commerce in the GCC with significant scale potential.”
Founded in 2024 by Ahmed Allawi, Hesham AlSaati and Khaled Albalooshi, Siin is a live shopping platform in the GCC where buying and selling is not just about transactions. It is also about building community, making connections, and enjoying the excitement of shopping together.
The platform brings together live streams, real-time auctions, and a trusted marketplace. It helps buyers and sellers interact easily, grow their businesses, and succeed together.
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