At Mobile World Congress 2024 (MWC), Telkomsel announced a strategic collaboration with Google Cloud to integrate enterprise-grade generative AI (gen AI) into its operations and core product offerings for consumers and businesses. This latest collaboration builds on Telkomsel’s ongoing utilization of Google’s AI-powered advertising tools, such as Performance Max, with the aim of transforming its employee and customer interactions, enhancing overall user satisfaction, and driving business growth.
Read also – ZOLO Secures Undisclosed Pre-Seed Investment Protégé Ventures
It’s collaboration with Google Cloud in gen AI complements its existing partnerships with other Google product teams to enhance its IndiHome FMC offering with Android TV set top boxes, expand the reach of other offerings through personalized ads on Android TV, and increase the variety of digital lifestyle offerings available through MyTelkomsel—such as various data bundles with Google Play Pass or YouTube Premium for consumers, with direct carrier billing for greater convenience.
Read also – Tikehau Capital Partners with UOB-Kay Hian
Derrick Heng, Chief Marketing Officer, Telkomsel, said: “To deliver innovative connectivity solutions and services that empower Indonesians, Telkomsel, as Indonesia’s leading digital telecommunications service provider, is committed to enhancing its internal operations and delivering hyper-personalized and seamless digital customer experiences across its B2C, B2B, and B2B2C segments. Telkomsel hopes to unlock more opportunities for accelerating Indonesia’s economic and digital ecosystem growth through its integrations with Google Cloud’s advanced, secure-by-default, and private-by-design gen AI capabilities in 2024, as well as its continued collaborations with Google Ads, Android, and YouTube.”
Mark Micallef, Managing Director, Southeast Asia, Google Cloud, said: “Telkomsel is moving at impressive speed and scale to make enterprise-grade gen AI accessible and useful to its employees and customers. It is driving productivity, personalization, and top-line growth by enabling people to comprehend information and find solutions to problems in highly intuitive ways. We are excited to continue collaborating with Telkomsel to launch gen AI innovations for its customers across segments and exploring more ways to apply the technology for real-world impact.”
About Telkomsel
Telkomsel is a leading digital telecommunications company that continues to unlock opportunities and possibilities by providing digital connectivity, digital platforms, and digital services that bring the benefits of technology to all levels of society across the country.
About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models, and development platform.
