Garbaliser frequently sells their innovative liquid fertiliser, which is shown to yield cleaner product at a bigger capacity than chemical fertilisers. The business is now planning to expand to the UAE market in 2024 after obtaining money from Shark Tank Dubai and a partnership in the UAE. There are also plans to grow to Jordan and the GCC.
The sisters Hanan and Zeinab Ismail are the creators of Garbaliser, which was founded in 2020. At the height of the Lebanese economic crisis and the COVID-19 lockdown, the waste problem in Lebanon was at an all-time high. The sisters set out to find a solution.
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The project began because the sisters wanted to create a garbage disposal system that allowed individuals to separate their waste in order to address the garbage problem at its source the trash cans of homes and businesses. Even given the context of the political and economic environment at the time, their extensive research yielded little evidence in favor of the theory.
The sisters, however, were not deterred by this difficulty; instead, they learned on the job how to turn bio-waste into compostable organic fertilizer during their experiments with organic trash collection. However, after more research, they discovered that because compost is in the same state of matter as soil and is difficult to incorporate into irrigation systems, it is not recommended for use in large-scale farming.
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They were able to convert this organic waste into a liquid fertilizer by a patented technology, which maximizes its use by enabling farmers to add it straight to their irrigation systems.
With a growing customer base for their fertilizer, the Ismail sisters went back to their original rubbish separation concept, adding fertilizer as an extra feature. They began marketing “al-Hadum,” or “The Digestor,” a separating system that allows users to sort their waste into organic and non-organic categories so that Garbaliser may gather the former and use it to make fertilizer.
Additionally, the clients receive lower prices for the liquid fertilizer. Garbaliser has also partnered with two other startups in Lebanon: Dekkanet El-Nes, an organic grocery shop where customers can purchase non-packaged food and earn reward points, and Zero Waste, which recycles the non-organic materials gathered.
About Garbaliser
Garbaliser provide farmers and farming enthusiasts with the most efficient and eco-friendly fertilizer. The project began because the sisters wanted to create a garbage disposal system that allowed individuals to separate their waste in order to address the garbage problem at its source the trash cans of homes and businesses.
