Abwaab, an education technology platform focused on the MENA region, has acquired Apex Education. This move helps Abwaab support students at every stage of their education journey, from early learning to getting placed in top universities around the world.
Apex Education was founded in 2019 by Leila Hassan, Hussein Elkheshen, and Mohamed Ebied. The startup offers personalized college admissions guidance for students applying to some of the world’s most competitive universities, and has helped students get into institutions like Harvard, Oxford, Cambridge, Stanford, and others.
With this acquisition, Abwaab strengthens its services by adding expert university admissions support to its existing tutoring and test-preparation offerings providing students with end-to-end educational support.
Hamdi Tabbaa, co-founder and CEO of Abwaab, said the move aligns with the company’s long-term mission. “Abwaab’s vision is to unlock the full human potential of students across the region. Apex has built deep trust with families through a proven track record of placing students into the world’s most competitive universities, helping them reach their full potential.”
“At Apex, we always believed that with the right guidance, every student can achieve more,” Hassan said. “Joining Abwaab allows us to scale our impact, reach more students, and build the infrastructure needed to support them, without sacrificing quality or personalisation.”
In the future Abwaab plans to combine Apex’s college admissions expertise with its new tutoring and test preparation services for international curricula.
This will create one unified platform where students can get academic help, prepare for exams, and receive expert guidance for applying to top universities worldwide.
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