AEON360 and Google Cloud have announced a long-term partnership to create a “continuous commerce” experience across AEON’s retail, finance, and lifestyle services. This means customers will have a smoother and more connected shopping journey.
This project is a key part of AEON360’s plan in Southeast Asia, aiming to use advanced technology to understand customer needs in real time—from product discovery to delivery and support—making the overall experience more personalized and seamless.
“Our ambition is to create an ecosystem that serves consumers as a cohesive, intelligent entity, so every engagement feels crafted just for them, no matter where they begin their shopping journey,” said Daisuke Maeda, Chairman, AEON360. “With Google Cloud, we’re shifting from simple digital interactions to AI agents that surface the most relevant offerings and perform complex tasks on our customers’ behalf, starting in Malaysia, with a roadmap to expand across key Southeast Asian markets that we’re present in. Through our Innovation Foundry, we’re upskilling our staff to be the architects of this agentic commerce future, anchored on a data foundation that adapts to evolving preferences, predicated on customer consent.”
The next phase of the project will be led by Low Ngai Yuen, Managing Director of AEON360, and Glen Cha, Chief Technology Officer. They will focus on turning the partnership into real and useful experiences for customers.
“For too long, traditional retail technologies have created fragmented experiences where shoppers are forced to restart their journeys at every turn,” said Hana Raja, Country Manager, Malaysia, Google Cloud. “AEON360 is changing this by using Google Cloud’s full-stack AI to turn toilsome browsing into a frictionless experience. Our collaboration will deliver agentic commerce solutions grounded in a ‘continuous thread’ of context—ensuring that information flows with the shopper to help AEON360 anticipate and act on what they need next.”
About AEON360
AEON360 Sdn. Bhd. is a new joint venture created by AEON Credit Service (M) Bhd and AEON CO. (M) Bhd. Its goal is to bring together AEON Group’s services—such as retail, finance, and lifestyle—into a single, connected system for customers.
By using a shared membership and data system, AEON360 can offer more personalized services across its network of businesses and partners. It also uses AI to better understand customer needs and make everyday experiences simpler and more convenient.
About Google Cloud
Google Cloud provides a strong set of AI tools and services, including advanced AI models like Gemini, data management, security solutions, and developer platforms. These tools help businesses improve and adapt in the new AI-driven era.
Companies in more than 200 countries and regions trust Google Cloud as their technology partner to support their digital growth and transformation.
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