Melbourne-based Affinda Group has bought Pathfindr, a company that provides AI staff training services, in a $15 million all-scrip deal.
Pathfindr becomes the fourth company under Affinda, joining Draftable (legal software), Vesparum (capital advisory), and Affinda’s main document processing business.
Founded in 2023 by Dawid Naude, former head of Accenture Australia’s AI practice, Pathfindr helps organizations adopt AI faster through structured training and hands-on support. Its clients include the Victorian Government and Honey Insurance.
“Being part of Affinda Group gives us the scale, technical firepower, and global reach to unlock real AI value for more organisations,” Naude said in a statement.
“Rolling 100% of our equity into Affinda Group reflects our conviction in what we can achieve together.”
The world seems divided when it comes to AI. Some people see it as a powerful tool to make or save money, driving efficiency and innovation across industries.
Others warn that certain AI products act like resource-hungry plagiarism machines, potentially infringing on copyrights and even affecting mental well-being. Affinda clearly aligns with the first group, focusing on AI as a way to create value and drive business results.
“The fastest way to create value from AI is clear: get your people using AI effectively and automate your core business processes,” said Timonthy Toner, co-founder and CEO of Affinda Group.
“Customers consistently tell us they are overwhelmed by AI – where to start, how to scale, and how to ensure it delivers lasting value. And technology is only half the battle. Adoption is where value is won or lost.”
Toner added that Pathfindr, the company he just bought, was “the best … at cutting through the noise and helping people use AI every day”.
Affinda and Pathfindr’s $15 million AI deal highlights their push into artificial intelligence and staff training.
At the same time, the International Monetary Fund and Bank of England have suggested that the current AI hype might be a bubble, cautioning investors about potential risks.
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