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Ai Palette Raises US$5.8M Series A1 Funding

Ai Palette, a pioneer in the realm of integrating Artificial Intelligence and Machine Learning for Consumer Packaged Goods (CPG) development, proudly announces the addition of esteemed investors Tin Men Capital, heralding a momentous expansion into the Beauty and Personal Care (BPC) sector alongside a significant stride forward in Generative AI technologies.
Somsubhra GanChoudhuri and Himanshu Upreti

Ai Palette, a pioneer in the realm of integrating Artificial Intelligence and Machine Learning for Consumer Packaged Goods (CPG) development, proudly announces the addition of esteemed investors Tin Men Capital, heralding a momentous expansion into the Beauty and Personal Care (BPC) sector alongside a significant stride forward in Generative AI technologies.

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Tin Men Capital’s injection will complete a total of US$5.8M in this Series A1 funding round. The unwavering support from existing investors – Exfinity Ventures and Pi Ventures – underscores Ai Palette’s commitment to innovation and its vision of reshaping the CPG landscape.

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This investment is a significant stride for Ai Palette, opening up a whole new era in Beauty and Personal Care product development. Their partnership with Himalaya Wellness Worldwide showcases Ai Palette’s knack for using data to ride the wave of booming markets like beauty and personal care. It’s like a sneak peek into the future of creating products that truly resonate with consumers, breaking away from the industry’s usual mold. And with this injection of funds, Ai Palette is set to supercharge its Generative AI capabilities, particularly with their widely recognised FoodGPT offering.

“Having new investors on board always reinforces a company’s growth objectives, and with Tin Men Capital joining us, we’re fully committed to expanding our successes into new categories and countries. Our venture into the BPC sector, supported by our advancements in Generative AI, marks a significant step forward in our mission to streamline product development and cater to the evolving demands of consumers. This allows companies to focus on customer-centric product development strategies without the burden of sourcing unreliable data from various channels or investing in research that may not yield successful products. Our aim is to cover the entire journey from concept to launch, making Ai Palette the preferred choice for CPG brands. With this investment, we’re poised to broaden our market reach significantly and strengthen our team with top-tier talent. Exciting times are ahead as we leverage our strong market position to drive hypergrowth.” Somsubhra Ganchoudhuri, Co-founder, and CEO of Ai Palette

“Choosing to invest in Ai Palette was very easy for us. The projected growth of the Beauty and Personal Care Products market, expected to rise to USD 939.87 billion by 2030, sets the stage for remarkable opportunities for Ai Palette. Their solution represents a masterful blend of cutting-edge technology and an acute understanding of customer pain points, reshaping conventional processes in the industry. By compressing product development timelines by up to 6 months, Ai Palette exemplifies strategic innovation for a traditional industry. Moreover, their ability to deliver real-time insights derived from a vast dataset of over 61 billion data points empowers businesses to capitalize on nuanced consumer trends across various demographics and geographical regions. This not only enhances success rates but also propels revenue growth through swift market penetration strategies.” Jeremy Tan, Co-Founder and Partner at Tin Men Capital

About Ai Palette

Established in 2018 by Somsubhra GanChoudhuri and Himanshu Upreti, Ai Palette is an insights-driven concept to launch platform for the Consumer Packaged Good Industry. Leveraging insights from over 61 billion data points, our SaaS platform provides real-time tracking of emerging trends, aiding in rapid product concept creation and ranking to identify winning ideas swiftly.

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