AIA Alta Club, a special membership program for high-net-worth customers by AIA Hong Kong, has launched a new Brain Health Programme. This program uses a world-first AI-powered retinal imaging technology to help manage and check brain health. With this launch, AIA Hong Kong has become the first insurance company in the market to offer this advanced and proven health screening solution to its members.
The Brain Health Programme offers a safe and non-invasive way to detect early signs of cognitive problems with high accuracy. It helps identify potential issues early, allowing members to take action and prevent further cognitive decline before it becomes serious.
More than just a screening service, the programme also provides personalised coaching and customised wellness plans based on each member’s results. These science-based plans focus on improving brain health, giving members guidance that is not only preventive but also life-changing and supportive for long-term well-being.
Ms Alice Liang, Chief Proposition & Healthcare Officer of AIA Hong Kong & Macau, said: “Cognitive decline often begins years before symptoms appear. More than 70% of AIA Alta Club members, who are aged 40 years and above,4 see protecting brain health as a priority. Meanwhile, research shows that up to 45% of dementia cases can be prevented or delayed.5 Once the condition is detected, the programme can provide members with personalised, science-based care and coaching based on the results.”
Ms Liang added: “At AIA Alta Club, we believe longevity is about quality as much as quantity, adding life to years, not just years to life. The Brain Health Programme brings this vision to life by making cognitive health a central pillar of healthspan. By being the first insurer in Hong Kong to offer the world’s first AI-powered retinal scan for cognitive health, we are setting a new industry benchmark by integrating health, wealth and lifestyle into a truly holistic ecosystem. In addition to protecting brain health, we empower our customers to embrace genuine wellbeing and enjoy Healthier, Longer, Better Lives.”
AIA Group Limited started its operations in Hong Kong in 1931. Today, AIA Hong Kong and AIA Macau have around 18,000 financial planners, along with a large network of independent financial advisors, brokers, and bancassurance partners. Together, they serve more than 3.6 million customers.
The company offers a wide range of services and products, including individual and group life insurance, accident coverage, medical and health plans, pensions, personal insurance, and investment-linked assurance schemes with many investment options. AIA also focuses on providing premium financial solutions specially designed to meet the needs of high-net-worth customers.
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